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We are thrilled to declare that Jacknife was leading the brand new go-to-paign to possess Hard-rock Resort & Casino Ottawa-the fresh new brand’s first-actually Canadian place! Since Hard-rock embarks into the an excellent $350M extension and you may rebrand, we have been honoured so you’re able to figure a campaign that not only remembers Difficult Rock’s legacy plus amplifies the ability in the Ottawa.
Noted for providing immersive recreation skills all over the world, the difficult Material� is definitely a favourite around the world place to go for natives and you can travelers the exact same. The brand is actually a captivating point in time away from extension and you will revitalization, as well as the phase is decided to have a huge beginning of Canada’s very first Hard rock Hotel & Local casino � having Jacknife top the brand new charges to develop the latest wade-to-paign due to their Ottawa location.
HRI became the original privately-had betting company designated a great U
�Our 350 mil dollar expansion and you can rebranding usually disrupt the hotel, activities, hospitality, and you may gaming areas for the East Ontario and past,� says Christine Crump, Chairman away from Hard-rock Resort and Local casino Ottawa. Canadians won’t must cross an edge to tackle all of that Hard-rock can offer. Jacknife’s works coincides on the business-category works and feel i submit to our site visitors.�
The brand new scope of Jacknife’s work has an entire proper and inventive growth of the brand new wade-to-paign, which have a watch building thrill and you may riding wedding around the most of the touchpoints. The new campaign will embody the brand new essence regarding Hard Rock’s brilliant community, guaranteeing the opening becomes an effective beacon for activities hunters.
�The audience is happy to come together with a worldwide brand such Hard-rock at such as a crucial time,� says Mikey Richardson, Co-Maker and you can Administrator Innovative Director at the Jacknife. �The lead-around the brand new 2025 release gives us the chance to create something it really is captivating-a promotion that not only honors Difficult Rock’s heritage plus amplifies the power within the Ottawa.�
Which relationship bet uk casino stresses purpose-inspired storytelling, which have each other Jacknife and difficult Stone Resort & Gambling establishment Ottawa focused on curating a seamless, high-perception brand name feel which can lay the fresh phase for a huge opening such as not one.
Hard rock Worldwide (HRI) the most global recognized enterprises with venues for the over 74 nations spanning 313 places that tend to be possessed/licensed or handled Accommodations, Gambling enterprises, Rock Stores�, Live concert Spots and you may Cafes. The Unity from the Hard-rock� all over the world loyalty program advantages participants getting doing whatever they love all over participating attributes globally. HRI together with introduced a m&a called Hard-rock Electronic for the 2020, an on-line sportsbook, retail sportsbook and internet sites gaming program. Beginning with a keen Eric Clapton guitar, Hard-rock has the fresh new world’s premier and more than rewarding type of real audio collectibles at the more than 88,000 pieces, which can be exhibited from the the locations around the world.
S. Best managed Organization by Deloitte Personal plus the Wall Highway Journal in the 2021 possesses as the become honored four times. Hard-rock was also honored from the Forbes among Planet’s Finest Companies, as well as Best Companies for females, Variety and you may The newest Grads and you can a leading Higher Workplace regarding the Travel & Amusement, Playing and you may Activities Industry. From the 2022 Globally Gambling Honors, Hard-rock are named Belongings-Established Operator of the year towards second time in four decades.
Hard rock Around the world currently keeps capital grades regarding no. 1 money-stages get organizations: S&P All over the world Recommendations (BBB-) and you will Fitch Analysis (BBB). More resources for Hard rock All over the world, head to hardrock or store.hardrock.
Rideau Carleton Gambling enterprise theoretically started as the Rideau Carleton Raceway for the 1962, as the Canada’s first-actually ever five-eighths mile egg-shaped and has now come a switch section of Ontario’s use race area since that time. While the inclusion regarding playing inside the , the city of Ottawa has experienced just as much as $6 mil annually and more than $106 million in total payments getting holding Rideau Carleton Gambling enterprise in this the fresh new National Capital Region.
With desperate anticipation of one’s opening of your own the fresh new Hard rock Lodge & Casino Ottawa, Rideau Carleton Local casino remains open 24/eight, prepared to serve its site visitors with similar perseverance and you will adventure. Hard-rock try attempting to create a different state-of-the-art amusement studio that will soon provide the brand new legendary Hard rock brand so you’re able to Ottawa and enliven the town like no time before. Coming amenities will include today’s hotel construction that have 150 rooms, along with twenty two suites, stretched betting flooring together with 1,five-hundred slot machines, forty real time-action table online game, and you will highest-restrict gambling. Traffic will enjoy more than 10 dining, pubs, and you can lounges, including the iconic Hard rock Cafe and Council Pine Steakhouse. The hotel is likewise where you can find the brand new classic Material Shop, a-1,800 and chair Hard-rock Alive venue, and real audio memorabilia.
The latest business is a huge rider away from occupations creation and certainly will employ more than 700 local customers, just after done. Hard rock Lodge & Gambling enterprise Ottawa is going to continue the fresh new lifestyle out of society financing owing to regional sponsorships and you will nonprofit partnerships, increasing the existence from citizens and you may individuals alike since the try based lower than Rideau Carleton Gambling enterprise.
Rideau Carleton Local casino try work by Hard-rock Global and governed of the Ontario Lotto and you may Betting Business (OLG). That have OLG union, Rideau Carleton Gambling establishment reveals a daily commitment to responsible playing having complete utilization of OLG’s Performs which can be approved from the RG See certification program.
For more information on Rideau Carleton Gambling establishment, visit rideaucarletoncasino
Jacknife was another, full-service imaginative brand agencies based within the Toronto, Canada. Along with 29 many years of industry experience, Jacknife has been the leader in taking exceptional advertising and you will innovative ways to a varied range of website subscribers. Of the leveraging the new effective combination of strategic creativity, Jacknife empowers brands to build high business really worth from the power off invention.